Over the years of hopping between concrete and savannahs, it has become painfully obvious how human exploits are diminishing the beauty of wildlife ecosystems with each passing day. It is unfortunate that this entire sophisticated network is at the mercy of us and our actions. As animal populations decrease in the hundreds of thousands along with their natural habitat, it is glaringly obvious support is needed in both restoration and conservation efforts.

Through my photography, I aspire to achieve several goals: raising awareness, supporting conservation efforts, and inspiring others. Photography is a powerful tool for conservation, providing a visual voice that can evoke deep emotional connections. While technical reports and donation requests have their place, I believe real change it comes from a much deeper emotional connection, a profound sense of empathy and compassion – one with nature and one with an understanding of the impact we have had on this planet that not only threatens the wild and its natural habitat, but our very future existence. Photography evokes this through its visual narrative and storytelling and I will continue to do all I can to support the most impactful causes and organisations.

The creativity and the art of photography combined with wildlife hooked me into the space, but therein opened a whole new world in creating impact that is purpose driven through my work in conservation. This not only gives me a personal agenda, but also a global one - I’ve found a purpose. My role as a wildlife photographer exists because there are beautiful and spectacular moments to capture in the wild, but therein exists an important duty to show my continued support for promoting (impactful) conservation.This gives me a bigger sense of responsibility as a human and photographer to use my work to showcase the beauty of the once abundant wildlife we had on the planet.